The advantages of using a franchising strategy to pursue opportunities in foreign markets include:.
The advantages of using a franchising strategy to pursue opportunities in foreign markets include : Having franchisees bear most of the costs and risks of establishing foreign locations and requiring the franchisor to expend only the resources to recruit, train, and support and monitor franchisees.
What is franchising?Franchising is a marketing concept in which when adopted by an organization, can be used as a strategy for business expansion.
The Franchisor is the original business owner who sells the right, intellectual property and use of its business model to use its business name and idea.
Basically, franchise provides the opportunity to buy into a successful business model which has track record, solid supply chain and expert technical support.
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Fifteen years ago, everyone didn't have a cell phone. Anyone developing an app would not have found many users. Today, the existence of mobile apps is one of the reasons why smartphones are so popular today. These apps make phones and tablets smart, in terms of functionality and features. The app market is seeing hundreds of new applications introduced every day. This example shows that _______.
a. segmentation cannot identify a customer's wants and needs.
b. cell phone use has created a large enough market to make app development profitable.
c. segmentation avoids the need to design marketing mixes.
d. cell phone users are not a market segment.
The example of the app market with hundreds of new applications introduced every day shows that b. cell phone use has created a large enough market to make app development profitable.
What is the app market?The app market refers to the market of computer applications or apps. Apps are used on various mobile devices used by billions of people.
App marketing today attracts the largest possible number of users for an app or widget, generating revenue in billions of dollars.
Thus, the correct answer is Option B.
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